Setting Selling Price
How do you set the selling price of your home? Probably the most dangerous way is to do it yourself. The asking price is, by far, the most important part of the selling process. You need expert input.
At Brad Ferguson Real Estate, we offer a comparative market analysis (CMA) to help evaluate your property. In doing this market analysis, we walk through your house with you, often making suggestions about selling points that should be emphasized or minor changes that will enhance the sale. After this personal inspection, we will compare your property with others similar in size and character that are currently on the market or that have sold during the past year. In effect the proper selling price will be determined by the local market - and you'll probably be pleased with the suggested selling price.
This market analysis is an excellent way for rationally determining your asking price. Bear in mind, however, that it's an estimate. You have no obligation to list your property at the price suggested by the comparative market analysis.
